We're getting dressed.

IZED started as a Facebook shop in 2012. We took a long chai break. Now we're coming back with kurta shalwar, soft‑collar shirts, baggy jeans and hoodies, for men and women, mostly in black and white. Orders open in early 2027.

Tell me when it opens Follow the comeback

Said eye-zedSince 2012Mostly black and whiteEast and west, worn togetherBack in early 2027Said eye-zedSince 2012Mostly black and whiteEast and west, worn togetherBack in early 2027Said eye-zedSince 2012Mostly black and whiteEast and west, worn togetherBack in early 2027Said eye-zedSince 2012Mostly black and whiteEast and west, worn togetherBack in early 2027

The clothes are waiting too

Tap the clothes. They have opinions.

Progress report

Getting ready, slowly but stylishly

New name, same storyI-Zed in 2012, IZED now. Same four letters, one less hyphen.
Colours chosenBlack. And white. We had a long meeting about it.
Teaching everyone to say eye-zedIn progress. Phupho still says izz-ed.
Ammi's final approvalPending. She wants to see it on someone first.

Our darzi says: "Kal, pakka." We say: early 2027, pakka pakka.

Quick test

How do you say IZED?

Get it right and you may correct your cousins forever.

Pick one. No pressure. Well, some pressure.

Want a nudge when orders open?

Leave a mobile number or an email. We'll message you once, when orders open in early 2027. No spam, no forwards, no "good morning" flowers.

Mobile number or email For example 0300 1234567 or name@example.com

What happens to my details?

We keep the number or email you give, the time it reached us and a note that it came from this page (with the piece you asked about, if your link named one). With it go three technical codes: a reference your browser makes and a fingerprint of the entry, so a form sent twice is saved once, and a scrambled one-way code made from your internet address, used only to stop spam. It all sits in a private file on our web host that cannot be reached from the web. A copy may go to IZED's own inbox. We use it only to message you once when orders open, never sell or share it, and delete it within 12 months of orders opening. To have it deleted sooner, email hi@izedshop.com from the same address, or mention the number.

Come and say salaam

Find us as wearized, or wearized.official on Instagram and Threads. Expect polls, questions and the occasional argument about black versus white.